Global Fan Culture
A deep dive into the psychology of the stands. From European Ultras to the social dynamics of the local sports bar, we analyze what makes fans tick.
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Unlocking Success: The Moneyball Method to Winning in Business
The Moneyball method, popularized by Michael Lewis’s book and the film, shows how data analytics can revolutionize decisions. How its lessons carry from sports into business.
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Modern NHL Fan Frustrations: A Growing Dilemma
Rising ticket prices are a growing barrier for fans of the NFL, NBA, MLS and NHL. The costs and other frustrations that are testing modern hockey fans, and what is driving them.
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Unlock Your Inner Sports Genius: Three Simple Tricks to Transform
Do you think only natural athletes or those trained from a young age can achieve greatness in sports? Three simple tricks to unlock your inner sports genius and transform your game.
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8 Ways to Pretend to Watch Sports When You’re Not Interested
Not every social situation suits your interests, especially when a football game is on. A humorous survival kit of 8 ways to pretend to watch sports when you are not interested.
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Why Sports Fans Are DESTROYING Their Own Fanbase
A bizarre trend has fans of the same team turning on each other over how they feel, where they live and how long they have supported the club. Why fans are destroying their own fanbase.
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Appreciating the Role of Public Relations in the Sports Industry
It is easy to focus on athletes, coaches and executives in the glitzy world of sports. Appreciating the unsung role of public relations in the sports industry and the work behind the scenes.