Media Truth | Analysis
A warning shot to the industry. This silo analyzes how sports media functions, exposing the business models and “dirty tricks” used to drive ratings.
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How the NFL Alienated Its Core Fanbase
The NFL has spent decades on top of American sports culture, with sacred Sundays and an automatic Thanksgiving. How the league alienated the core fanbase that built it.
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Break the Spell: How Sports Media Hacks Your Brain
The system may be broken, but you do not have to be broken by it. Think about the last time a sports take made you angry, and how sports media hacks your brain.
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Sports Media Lies: How They Manipulate Your Emotions
Sports media is not in the truth business, it is in the emotion business. The more a network can make you feel angry or invested, the better it does. How it works.
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5 Ways Traditional Sports Coverage Keeps You Misinformed
You sit down to watch your favorite sports talk show and within minutes two grown adults are screaming at each other. Five ways traditional coverage keeps you misinformed.
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From Casual Viewer to Sports Fanatic: 5 Essential Steps
There is a difference between liking sports and going full fanatic mode. Five essential steps from casual viewer to sports fanatic, lucky jersey and all.
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The Human Cost of Viral Sports Content
Behind every manufactured controversy and viral sound bite is a real person dealing with the fallout. The human cost of viral sports content, and why that part gets buried.
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Manufactured Outrage: How Sports Media Turns Emotion Into Profit
Sports media is not really in the truth business anymore, it is in the emotion business. How manufactured outrage turns timelines, panels and clips into profit.
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NFL Rivalries: The Business of Manufactured Hatred
NFL rivalries get sold like sacred history, with blood, legacy and pride. How networks dress up a big divisional game and turn manufactured hatred into business.
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The Sports Media Lie: Why You’re Being Played
Sports media is full of absolute statements that age like milk, yet the people who make them face no consequences. Why the loudest experts can be confidently wrong again and again.